Tag Archives: Marketing

Know Your Customer, Not Just Your Market

Posted on April 6, 2011 by JK Harris

By JK Harris If you’re in business, you need to know your market. Many business owners tend to think of their market primarily as prospective customers, but your market also includes your existing customers, and you need to know everything … Continue reading →

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Online Reputation Management Quiz

Posted on November 23, 2010 by Guest

10 Self-Exam Questions for Online Reputation Management By Jonathan Bernstein Think you’re ready to preserve your reputation online? Take this self-exam honestly and you’ll know the answer. 1. Do you have a very Internet and social media-savvy staff member or … Continue reading →

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Ask JK Harris: School newspaper ads

Posted on October 29, 2010 by admin

Q. I’ve been asked to run an ad in my child’s school newspaper. Is this a good use of my marketing budget? A. That depends. If your target market includes the students and teachers at your child’s school, then it … Continue reading →

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