Category Archives: Sales
Know Your Customer, Not Just Your Market
By JK Harris If you’re in business, you need to know your market. Many business owners tend to think of their market primarily as prospective customers, but your market also includes your existing customers, and you need to know everything … Continue reading
Code of Ethics for Sales Professionals
By Jeb Brooks Recently, I had the opportunity to speak to a group of Wartburg College students about professional selling. Since we’re in the business of elevating the sales profession, I jumped at the opportunity. During the presentation, one of … Continue reading
Ask JK Harris: Keeping Salespeople Motivated
Q. We’ve got a good sales team, but keeping them motivated is a challenge. What do you suggest? A. It’s not up to you to keep someone else motivated. In fact, you can’t motivate someone else. What you can and … Continue reading