Category Archives: Marketing

Ask JK Harris: Introvert Entrepreneurs

Q. I’m an introvert. I know I have to network if I’m going to grow my company, but I hate it. I’d rather be in my office working. What do you suggest? A. Welcome to my world! I’m an introvert. … Continue reading

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Who’s Playing in Your Sandbox?

Submitted by: JK Harris You have to know every player in your industry. By every player, I mean your competitors, of course. In addition, you need to know the raw material and equipment suppliers, the manufacturers, the information and service … Continue reading

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Marketing Strategy: Data Mining

Data Mining for Professional Service Firms: The marketing mother lode may already be in your files Submitted by: Jacquelyn Lynn No one needs to tell you about the value of information in today’s world–particularly the value of information that could … Continue reading

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